Written for founders, by a founder
I help founders win with content.
Most founders just write content and hope for the best. The best outbound systems are built when you actually utilize the social signals from the content. I’ve worked with hundreds of startups to build out this pipeline machine.
Quality content + Warm Outbound = Pipeline
The founders I write for are backed by:
Why Me
I've sat in the founder's seat. Now I write from it.
I’m an exited founder and have led growth at Unify, a series B startup that revolutionized GTM. I’ve done growth consulting for hundreds of startups, and know everything when it comes to building top of funnel, identifying signals, and executing warm outbound.
My job is to write the highest quality content that attracts your prospects to what you’re building. I layer on warm outbound systems on top to capitalize on all the intent signals from the content.
In short, I build you pipeline with content.
The System
From post to pipeline:
Post quality content
A hot take, a win, or a lesson from the month, in your voice, shipped 5x a week.
Your ICP engages
Likes, comments, profile views, follows: buying intent that's usually invisible, now attached to real names.
Use intent signals
Each signal becomes a specific reason to reach out. Not “quick question,” but a message tied to what they engaged with.
Book pipeline
You're talking to people who already trust your thinking and expected to hear from you.
Start the conversation